It’s usual to see celebrities launching beauty brands that can turn to beauty empires. Last year, Lady Gaga launched Haus Laboratories and Millie Bobby Brown, Florence by Mills. In today’s post, we are going to show you six celebrities who have successfully made their way into the beauty industry.
Let us know in the comments which are your favorite products from each brand! We would love to know.
Founder: Jessica Alba
Why we love it? Completely non-toxic makeup and beauty line.
The Honest Company was founded in 2011 as a way for new parents to get their hands on baby and cleaning products that were completely non-toxic.
The brand has expanded to include makeup and beauty products on a simple premise: women shouldn’t have to choose between what works and what’s good for you. Each product is made with safe ingredients that are designed to perform well on one’s skin.
Even Meghan Markle’s makeup artist swears by one of Honest’s products, the “Magic Balm,” which he applies to collarbones, eyelids, and lips.
Founder: Drew Barrymore
Why we love it? Completely cruelty-free and affordable.
Drew Barrymore founded Flower Beauty in 2013, it was originally only available at Walmart. Drew wanted to keep prices low and put more effort into formulating good quality products. “I think no matter what your personal economics is that every woman deserves to feel good about herself. And more expensive formulations just work better, so we adjusted our margins and spent more money on formulations than on marketing and advertising and we crossed our fingers that the consumer would find us”.
Flower grew even more in 2018 when the brand partnered with Ulta. Her cruelty-free line includes makeup products like eyeshadow palettes, mascara, and blush, accessories like brushes, blenders, and makeup bags, and a fragrance line.
Founder: Miranda Kerr
Why we love it? Certified organic and free of ‘toxic ingredients’ products.
Miranda founded KORA in 2009 after spending 18 months “studying nutrition and health psychology” at a university in Australia. A decade later, Kora is still going strong and is now sold in the US at Sephora. In Europe, you can find this brand at Douglas stores. Unfortunately, it is still not available in Portugal but we are waiting.
The skincare comes highly recommended by beauty editors and bloggers. It’s easy to see why her face oils and masks are often seen gracing Instagram and magazine pages — it is classy, elegant, and bubbly, with effective ingredients that any skincare enthusiast would run to use.
Fenty Beauty by Rihanna
Why we love it? 50 foundation shades.
The excitement for singer Rihanna’s beauty brand was like no other, with social media going nuts waiting for it. Once it arrived in September 2017, it was like nothing that had come before, one reason being that was the number of shades of foundation (40 in the beginning, and then go up to 50).
Rihanna was vocal about wanting to create an ultra inclusive line that everyone could use – as reflected in her marketing and advertising. Now, the brand has proved to be a favorite among make-up artists.
It was even named “invention of the year” in 2017 by Time magazine.
Why we love it? Cool and chic packaging.
Kim Kardashian West is one woman whose make-up is always flawless. So it was no surprise that she would launch her own make-up line after doing a lip kit collaboration with sister Kylie Jenner.
KKW Beauty is just one of Kim’s ventures, she also has a fragrance line, Skims solution wear, and her app.
Like Kylie Cosmetics, KKW Beauty harnessed the power of social media to do her sales for her, and her sticks sold out in no time. KKW Beauty offers similar products of Kylie Cosmetics, and the two often collaborate with KKW x Kylie limited edition products.
Why we love it? Lip kits with every possible color.
We can’t talk about one sister without talking about the other. When Kylie Jenner launched her beauty brand in 2015 with her own money, she was just selling lip kits – a set of a liquid lipstick and lip liner.
Now, Kylie Cosmetics, of which she has a 100 percent stake, sells other makeup products and she just launched a skincare line. The empire has a value of $900 million, and she owns everything!