Alicia Keys and Halsey: The New Celebrities that launched a Beauty brand

Hello beauties,

In December we showed you two celebrities that launched two new skincare brands: J.Lo beauty by Jennifer Lopez and Human Race by Pharrell Williams (post here). And today, we have the pleasure to introduce two more celebrities to the list that’s getting bigger by day: Keys Soulcare by Alicia Keys and About-Face by Halsey.

Keys Soulcare

Easily one of our most-anticipated brands ever, because who doesn’t envy Alicia’s skin? We do! Even more since the day she decided to stop using makeup and show us, common mortals what is a perfect skin.

Keys Soulcare was created with dermatologist Dr. Renée Snyder and cosmetics giant E.L.F., each product comes with an affirmation. ‘I shine at full wattage’, for example, is the mantra you’ll get with the candle.

‘Keys Soulcare is about being unafraid to fully love yourself and BE yourself with intention; it goes far beyond a skin care line. Keys Soulcare is more than its formulas, it’s a state of mind to connect with ourselves more deeply using products that help to create rituals or moments of personal ceremony. And as a community, we are here to guide each other, truly be there for each other, as we each become more ourselves’, said Alicia Keys. 

You can found it at Cult-Beauty website (here). The line consists on skin care products, such two creams (one without fragrance), a mask, a cleanser, a exfoliator, a mist and a Muti-use balm. You can also find a candle (with sage and oat milk) that looks like it smells like heaven and an obsidian facial roller. The prices are very nice for the ingredients/type of products!


If you think about a celebrity that always bet on a bold eye makeup, you’ll probably think about Halsey, right? Well, now you can have Halsey’s products on your hand because she just launched her own brand: About-Face.

This is a new way for her to share her love for makeup with the fans and we love it! According to the brand’s Instagram, Halsey chose the name, About-Face, because it means “to suddenly and completely change one’s direction.” Additionally, the brand’s initials, AF, may also be a nod to the singer’s off-stage name, Ashley Frangipane.

Currently, About-Face has ten products, featuring a little bit of everything, including a matte lip color, lip liner, and high-shine lip gloss, plus three different highlighter formulas. Most exciting of all are the eye products — a matte fluid eye paint that comes in a range of colors, and an eyeshadow stick that is described as ‘an insanely pigmented, one-stroke eye creme’.

We want to congratulate Halsey not only for her new brand but also her new baby on the way!

We are really excited with both brands and hopefully, 2021 bring us good news like these two!


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