Alicia Keys’ Keys Soulcare Makeup Launch | Beauty News |

Hello beauties,

Two years ago, Alicia Keys surprised us by launching a beauty brand called Keys Soulcare, with a lineup of high performance skincare followed next year by a range of bodycare products. 

If there’s a celebrity that gives us skin envy, it’s Alicia Keys! The Grammy award winning singer decided to go makeup-free back in 2016, and OMG she always looked gorgeous with and without makeup. We want her genes, please!

This year, Alicia decided to return to makeup, and she launched a range of makeup-skincare hybrid products called Make You, the main tool is to enhance the natural beauty all of us already have.

The first product in every makeup routine is the primer. The brand’s Let Me Glow Illuminating Priming Serum with Niacinamide ($26), promises to deliver hydration and illumination to the skin. It’s made with rose water, an antioxidant-rich hydrator that helps replenish dry, dull skin. And niacinamide to brighten and balance the complexion. 

Keys Soulcare – Let Me Glow Illuminating Priming Serum with Niacinamide

The Keys Soulcare makeup collection also includes the Sheer Flush Cheek Tint with Sunflower Oil ($22), a buildable natural blush that has a creamy and non-sticky formula that promises to deliver a sheer wash of color to the skin. It contains sunflower seed oil, which helps to moisturize and nourish the skin. The product comes in eight beautiful shades to suit all skin tones.

Keys Soulcare – Sheer Flush Cheek Tint

Another product is the Comforting Tinted Lip Balm with Avocado  Oil ($18), which comes in a clear shade and five tinted ones. It’s formulated with avocado, to help smooth and soften, and camellia seed oil to moisturize and plump your lips.

Keys Soulcare – Tinted Lip Balm

Last but not least, the Soft Stay Brow Gel ($15), is a clear gel that sets and grooms the brows. It contains Bamboo + hibiscus flower extract to provide hydrating benefits for brows that feel soft.

Keys Soulcare – Soft Stay Brow Gel

All the products are derm developed, clean and cruelty free and you can grab all of them on the Keys Soulcare website, and good news is that they offers worldwide shipping. Unfortunately, it is still not available in Portugal (yet) and in the UK it will be launched until 2023. 

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