The secret of Zara’s labels

Hello beauties,

A few weeks ago, I stumbled upon an Instagram reel that showed something that I never considered. Have you ever noticed that the latest Zara labels come with a symbol right next to the size information?

From what I gather, this is something new, well 2020/2021 new …. But what they say in the video is that according to the symbol, the clothes will have a certain cut/fit on the body.

Theory #1
It says that: (triangle) it means sizing run small ; (square) it means true to the size ; (circle) it means runs small .

I will show you some images of tags from clothes that I own. We can see that during the last years they have been changing the tags a lot.

Zara tags – Beautyworkers blog

Zara tags – Beautyworkers blog

I decided to pick some of my Zara clothes and see if this is really real or just something that were made up! If it’s real, this may be one of the greatest ideas, don’t you think?

First the Triangle. This and the square are the majorities on my closet.

Triangle tag – Beuatyworkers blog

According to the video, this means that these clothes run small, and I agree 90%. For example, the black and the white shirt are small (so much that I could easily size up). But when it comes to the dress shirts, I think they run big. That can be Zara’s style when it comes, to their dress shirts, something that I already noticed.

Now the Square, according to the video it means that it is true to the size.

Square tag – Beautyworkers blog

This one I have to agree with when it comes to skirts and shirts! But this is not real when it comes to jeans. Some I had to buy the size 36 while the others are easily a 34 (European size). And again I noticed that in pants, some XS are true to the size while others run small.

Last but not least, we have the Circle, that according to the video means it runs small (like the triangle).

Circle tag – Beautyworkers blog

This is the tag that I have the least in my collection. But I can say that all of my pieces run very small! For example, the lilac shirt is a size L (I’m an XS), and the top is an S, and it’s good on me. I also have the same top in black in size XS, and it runs very small (I can’t breathe with it haha)

Conclusion: Do I think these symbols mean the size/fit of the clothes? No. There are a lot of clothes that I own that doesn’t make sense with this theory.

Theory #2

I read some comments from people that work in Zara that say that these symbols came to substitute the previous tags, used to say Woman’s, Basic, and Trafaluc. The triangle is Trafaluc, the square is Basic, and the circle is the woman. Remember when the tags came with these names? These are the three main Zara sectors:

  • Triangle = Trafaluc (TRF) is aimed to young generation
  • Square = Basic is aimed for everyday basic yet presentable pieces
  • Circle = Woman is aimed for high end looks.

This way the customers don’t know the difference, so the clothes form the section Trafaluc, have an equal chance of sale. It also helps the employers to find the product and organize the stockrooms.
Everything sound right about this last theory, but they lost me in the circle! All of my clothes with the Square tag were the most expensive, so how can they say that the circle is aimed for high-end looks when my circle tags clothes are the most basic tops (except one shirt)?

Conclusion: I honestly don’t know what to think. My advice is for you to check the style of the piece and try it before buying. If you can try it, check the reference on the internet and see if you find a post or a video about it. As bloggers we always try to give you all the clothes references because we know how frustrating can it be to like a piece and don’t know the reference. But we find it also important to know how the piece sizes/fit in the body, because we are living in a pandemic and nowadays is better to buy online.


2 thoughts on “The secret of Zara’s labels

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